Using tiktok for talent development
The Course to Help You Leverage Short-Form Video to Transform L&D
Are you tired of creating learning content that falls flat?
Do you feel like your learners aren’t retaining what they are learning?
Are you ready to revolutionize your learning and development game to engage your audience like never before?
Then it's time to join the TikTok craze and level up your content creation skills!
Not that long ago, hearing the word "TikTok" resulted in a very large eye roll from me. "Another social media app to keep up with? No, thank you!"
But let me tell you, curiosity got the best of me, and I found myself lost in a sea of videos. One minute I was watching tips and tricks on Excel that blew my mind, and the next, I was learning how to tie my robe like a pro. And to be honest, both have made my life so much better!
But here's the real tea: TikTok is more than just dance challenges and lip-syncing. It's a treasure trove of learning content that will have you hooked and scrolling for hours.
It's time for the learning industry to hop on board and start creating content that engages learners the same way TikTok does. So get ready to level up with the next generation of microlearning development inside this revolutionary course!
Course Overview
Through 8 pre-recorded, detailed modules, we'll show you how to leverage the core content creation principles that TikTok has unlocked, so you can produce a learning experience that captures your audience's attention and keeps them coming back for more. And of course, successfully communicates learning content in a way that leads to increased retention and productivity.
This course will help turn your forgettable training content into bingeable learning content that your learners just can’t get enough of!
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1. History of TikTok
In the first module, we will discuss why TikTok is a powerful platform for L&D and explore the history of the app. You will also learn how much time people are spending on TikTok, which will help you understand why it's important to leverage this platform for your organization.
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2. L&D and Tiktok
In the second module, we will dive deeper into how TikTok-style videos can be applied to L&D. You will gain a better understanding of modern learning and what today's learners are looking for. We will also discuss how short-form content can increase engagement and retention levels, and how you can start to create binge-worthy content too.
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3. Strategy and Buy In
In this module, we will guide you through the process of choosing a learning topic to support with TikTok-style videos. We will help you consider your audience and their needs, and outline all the videos needed to deliver content. You will learn how to storyboard and script videos and gain buy-in from stakeholders by creating 3-5 video examples. We will also discuss how to market your content internally.
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4. Writing the Script
In module 4, we will teach you how to tell a compelling story through your TikTok-style videos. You will learn turnkey tips about trending sounds versus original audio, and how to avoid copyright issues.
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5. Filming and Setup
In module 5, you will learn about the equipment you need to film TikTok-style videos and how to set up lighting for the best results.
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6. Editing
In module 6, we will show you where editing can be done and teach you how to use in-app or other editing software to create professional-looking videos.
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7. Launching and Getting Feedback
In module 7, you will learn how to launch your TikTok-style videos and how to collect feedback from your audience. We will guide you through creating a launch team and suggest a soft launch before getting the entire department involved.
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8. Start Your Own TikTok Video Challenge
In the final module, you will learn how to start your own TikTok video challenge. You will choose a topic, establish goals, outline incentives, and be the leader in creating examples for participants to follow. We will help you set a deadline, get excited, and share the results with your team.
Meet Your Instructor
With over a decade of experience in the learning and development field, Vanessa Alzate, owner and CEO of Anchored Training, is at the forefront of developing innovative and engaging learning experiences that meet the needs of modern learners.
Vanessa has spoken at numerous conferences including DevLearn 2022, Learning Solutions 2022 and 2023, The Learning Conference 2023, and many more, sharing her insights on how to leverage the power of TikTok-style videos for learning and development.
As the instructor for this course, Vanessa is excited to share her knowledge and experience with participants, guiding them through the process of creating engaging and effective learning content using TikTok principles. She is dedicated to helping participants unlock the full potential of these powerful principles and transform their learning programs into engaging, interactive, effective, and bingeable experiences.
As Seen At
Want to check out the webinar that started it all? Click the link below to gain instant access to our free webinar, “Adapting TikTok Principles Into Your Next Training”
pricing options and tiers
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Access to all 8 course modules
Access to content planning templates
Personal feedback from Vanessa on course work
Price: $397
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Access to all 8 course modules
Access to content planning templates
Personal feedback from Vanessa on course work
Customized TikTok strategy for your next L&D campaign
Have a specific learning initiative that you would like to create TikTok-style supporting content around? Work with our team to create a customized video strategy!
Package includes:
60 minute strategy call with our team
Video strategy outline
Prep session with all team members participating in creating content to ensure all content creators are on the same page
Price: $1,500
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Access to all 8 course modules
Access to content planning templates
Personal feedback from Vanessa on course work
Customized TikTok strategy for your next L&D campaign
Custom Buy-In Presentation for Key Stakeholders
Price: $3,000
Give me the FAQs…
Q: I’ve heard a lot of rumors about TikTok being shut down, is this course still going to be relevant if that happens?
A: YES! The principles shared within this course will remain just as effective.
Q: Do I need to have any prior knowledge of TikTok or microlearning in order to participate in the course?
A: Nope! As long as you have an understanding of the learning and development industry, you will be able to understand the material inside this course.
Q: Is this course just for existing L&D departments?
A: Nope! We recommend this course for any learning and development professional, whether you are a freelance instructional designer, or the head of an internal L&D department.
Q: If I want to add on the customized learning package or the in-person/virtual workshop after I take the course, is that an option?
A: Yes! Prices may vary following the course, but packages will still be available.
Q: Can I purchase this course for my team to access?
A: Yes. However, please note, the course will only recognize one log in username and password per purchase.
Q: How long will the course be?
A: The 8-course modules are set up to take two week per module. We have seen some students do it in less!
Join the revolution!
The way our learners are learning is changing and it’s time we answer the call to change! Whether you're a seasoned L&D pro or just getting started, this course is for you.
Join us as we guide you through the process of creating a winning TikTok-style video strategy that aligns with your organization's goals and meets your audience's needs.
So what are you waiting for? Sign up for TikTok for Learning and Development today and start creating content that will take your learning game to the next level!
Want a sneak peek at some of the content that will be covered in the course? Join our pre-recorded 5-day challenge!
Creating Your First L&D Tiktok
the 5-day Challenge
Over the course of 5 days, we'll guide you through the process of creating short, bite-sized videos that are fun, engaging, and easy to consume. You'll learn how to structure your content, create attention-grabbing headlines, and use visuals to make your videos more impactful.
Here's what to expect:
Day 1: Brainstorming Session
Day 2: Writing the Scripts
Day 3: Filming
Day 4: Editing
Day 5: Sharing and Getting Feedback
Click the button below to learn more and join for free!